This study focuses on the South African PBX, Hosted PBX and Unified Communications (UC) markets. BMIT has analysed the South African PBX market over the past fifteen years and has expanded the scope of the study in recent years to include a wider range of emerging technologies, including the Hosted PBX market and related UC functionality from players offering PBX services. This year the scope is expanded to include a more comprehensive look at key components of the UC and Video Conferencing (VC) markets.

Study focus areas and objectives

The study provides market sizing and segmentation of the premises-based PBX/CBX/IPT, Hosted PBX and UC platform markets, including unit shipments and/or seats, average selling price, revenues, and market shares per segment. It also includes an analysis of how convergence and technology trends impact on players in these markets, and how they are positioning themselves to capitalise on new opportunities.

Off-site hosted PBX and UC markets are researched both as platforms and as services. The platform element consists of the number of active seat licences and the ARPUs they attract, the number of attached terminals and the equipment revenue value of IP terminals shipped in each year. The services element consists of revenue analysis derived from licences, i.e. up-front charges versus annuity revenue.

Unified Communications analysis includes integrated (hubbed) Video Conferencing platforms, and the expected rate of impact of substitute by this category of customer premises based VC systems.

Quantitative analysis and forecasts

Working off an historical database for the various segments, BMIT uses quantitative and qualitative inputs received from interviews with PBX and UC system providers against the backdrop of previous year’s market models, to arrive at the best estimates of growth rates.

An installed base model is also constructed to develop a credible model of future growth forecasts, including shipments into new sites and the replacement market. The study also draws on secondary research, including a review of international trends, to inform the local market forecasts.

Market sizing, segmentation and forecast covers:

  • New PBX and CBX/IPT installations, by size category
  • Handsets / terminals
  • Augmentations and services associated with PBX solutions
  • Hosted PBX services
  • Unified Communications platforms and services
  • Associated Video Conferencing platforms

Segmentation

Handsets/Terminals

  • IP vs TDM
  • Installed base
  • Unit shipments
  • Revenue and forecast

PBX/CBX Systems

  • Unit shipments
  • Revenue and forecast
  • Brand shares
  • Segmentation by legacy PBX systems and CBX/IPT, by size category

Augmentations and Services associated with PBXs 

  • Revenues and forecast

Hosted PBX, UC and related VC platforms

  • Hosted PBX seats and licences
  • Associated terminals shipments
  • Attach-rates of UC and VC
  • Hosted Exchange
  • Revenue forecast
  • Supply side trends and key players, including impact on the UC market of Microsoft Lync and Exchange
  • Demand side trends

Key questions answered:

  • What is the size of the PBX, Hosted PBX and UC markets in terms of installed base and revenues?
  • How is the market segmented?
  • What are the market shares by brand?
  • What growth prospects are there in each category?
  • How quickly are off-site hosted voice solutions taking off, and what is the substitution impact?