The Digital Consumer Programme is a mobile survey of over 1500 South African citizens covering four major topics:

  • Home Internet Usage
  • Digital Media Usage
  • Mobile / Smartphone Usage
  • Digital Financial Services

The data is weighted against the South African urban online population, and each survey module investigates the trends within each of those areas, as well as the differences between the following consumer segments:

  • Age
  • Gender
  • Household Income
  • Digital Lifestyle Measure (DLM)

The following questions were asked in the survey:

Home Internet Usage

  • Do you know what fibre internet is?
  • Do you know if there is fibre internet access available in your area?
  • What kind of internet access do you have at home? (tick all that apply)
  • Which is your primary internet access do you have at home? (Select one)
  • Are you planning on upgrading your home internet service to Fibre in the next 6 months?
  • If no, why not?
  • Approximately, how much do you pay for your primary internet connection a month?
  • What kind of data cap do you have on your primary internet service?
  • What do you primarily use your home internet for? (Tick all that apply)
    • Personal – General Browsing and Email
    • Work – General Browsing and Email
    • Downloading / Streaming Movies and Series
    • Downloading / Streaming Music
    • Playing Online Games
    • Voice / Video Communicating (e.g Skype)
    • Online Shopping
    • Online Banking
    • Social Media
    • Education

Digital Media Usage

  • Do you have DSTV at home?
  • What DSTV package are you on currently?
  • If no, have you ever had DSTV?
  • If yes, when did you disconnect?
  • Why did you disconnect?
  • Are you currently aware of any of these digital pay TV services?
    • Netflix
    • Showmax
    • Amazon Prime
    • Cell C Black
  • Do you currently have a subscription to any of these pay TV services at home?
  • How much time on average do you personally watch streaming video per day while you are at home?
  • Which the following digital technology products do you have in the home?
    • Smart TV
    • Apple TV
    • Android Media Player
    • Chromecast
    • Laptop
    • Desktop Computer
    • Playstation
    • XBox
    • None of the above

Mobile / Smartphone Usage

  • How many mobile SIMS do you have personally?
  • Which is your primary mobile service provider?
  • With regards to your primary service provider, is that a contract or prepaid account?
  • How much data do you get on your contract per month?
  • How often do you go out of bundle?
  • What is total monthly contract subscription in rands per month?
  • How much data do you use on your phone per month?
  • Approximately how much does that cost you per month?
  • How would you rate the data prices on your mobile service provider on a scale of 1 to 5, where 1 is very cheap and 5 is very expensive?
  • On a scale of 0 to 10, where 0 is not at all is 10 is definitely, how likely are you to recommend your mobile service provider to a friend or family member?
  • Which of the following applications do you use regularly on your device:
    • AnswerPrompt
    • Whatsapp
    • YouTube
    • WeChat
    • Skype
    • Facebook
    • Twitter
    • Snapchat
    • Facebook Messenger
    • Opera Mini
    • Instagram
    • News24
    • Truecaller
    • Google Music
    • Apple Music
    • Simfy
    • Soundcloud
    • Spotify
    • Netflix
    • Uber

Digital Financial Services

  • Which bank are you with?
  • On a scale of 0 to 10, where 1 is not at all is 10 is definitely, how likely are you to recommend your bank to a friend or family member?
  • Do you use internet banking?
  • Do you use their mobile banking application on your phone?
  • On a scale of 0-10, where 0 is the worst and 10 is the best, how would you rate your banks mobile banking application?
  • Which if the following cell phone payment applications do you use?
    • Snapscan
    • Zapper
  • Does your Mobile Service Provider offer you funeral cover?
  • Have you ever heard of Bitcoin, or any other cryptocurrencies?
  • If yes, do you own any Bitcoin or any other cryptocurrencies?
  • What do you think of cryptocurrencies?