With more consumers in Africa having a mobile phone compared to having electricity at home, the proliferation of digital devices across Africa is one of the most significant trends in the past 50 years. What impact will this have on economies across the continent into the future, and where are the most significant opportunities?
BMIT has worked with device manufacturers and re-sellers for over 20 years, in all areas of the market – smartphones, PCs, peripherals, etc., to help them understand where there is the most significant demand, and how that demand is likely to increase in the future. We have conducted dozens of customer segmentation studies, with the aim of providing a better understanding of what market segments exist and how they can be targeted based on their differing needs and preferences.
Topics of Interest
- Smart Devices
- Smart Homes
- Internet of Things
- Which devices do customers primarily engage with and for what purpose? How is this likely to change in the future?
- What are consumers’ attitudes to the major OEMs and how is this changing?
- How many devices are we likely to see connected in Africa as a result of the Internet of Things evolution?
- What new types of devices could we see introduced, and what impact will this have on the other areas of the market?